Alyssa Cuban is a talented young athlete and the middle child of billionaire entrepreneur Mark Cuban. Born into one of America’s wealthiest families, she’s creating her own path through athletics and education.
Who Is Alyssa Cuban?
Alyssa Cuban is the daughter of Mark Cuban, the billionaire businessman who owns the Dallas Mavericks, and his wife Tiffany Stewart, a former advertising executive. Born on January 11, 2006, in Texas, she grew up in Dallas with her older sister Alexis Sofia Cuban and younger brother Jake Cuban. Despite her family’s wealth and fame, Alyssa has maintained a relatively private life while pursuing her passion for sports.
She recently committed to UCLA, where she’s now part of the Bruins women’s rowing team. This marks a significant transition from her earlier focus on basketball, showing her athletic versatility and dedication to competitive sports.
Quick Facts About Alyssa Cuban
| Detail | Information |
|---|---|
| Full Name | Alyssa Cuban |
| Date of Birth | January 11, 2006 |
| Age | 18 years old (as of 2024) |
| Birthplace | Texas, United States |
| Nationality | American |
| Parents | Mark Cuban and Tiffany Stewart |
| Siblings | Alexis Sofia Cuban (older sister), Jake Cuban (younger brother) |
| Education | The Hockaday School (graduated), UCLA (current) |
| Current Sport | Rowing |
| Family Net Worth | $6 billion (Mark Cuban’s net worth) |
Early Life and Family Background
Growing up in Dallas, Alyssa enjoyed a childhood that balanced privilege with strong family values. Her parents placed strong emphasis on privacy, family values, and maintaining a grounded upbringing. The Cuban household operated differently from typical billionaire families—Mark and Tiffany deliberately chose not to hire staff for every task.
Mark Cuban stated he values privacy and doesn’t like hiring people to do everything, wanting to maintain normalcy in his household. This approach shaped Alyssa and her siblings’ understanding of responsibility and self-reliance from an early age.
Her father’s ownership of the Dallas Mavericks exposed her to professional basketball throughout her childhood. She attended games regularly, celebrated the team’s 2011 NBA Championship victory, and developed a deep appreciation for competitive sports that would influence her own athletic pursuits.
Education Journey
Alyssa attended the prestigious Hockaday School in Dallas, an independent college preparatory day school for girls where tuition costs around $35,500 per year for upper school students. The school is known for its rigorous academic curriculum and strong athletics program, providing Alyssa with an environment that nurtured both her intellectual and athletic development.
At Hockaday, she excelled academically while actively participating in sports. Her well-rounded education prepared her for the next chapter at UCLA, one of the nation’s top universities. In November 2024, Alyssa officially committed to UCLA for rowing.
The transition to UCLA represents her entrance into Division I collegiate athletics, where she’ll compete at the highest level of women’s rowing while pursuing her degree.
Athletic Career: From Basketball to Rowing
Basketball Years
Alyssa played basketball and competed in the Jr. NBA League during her younger years. Her father’s passion for basketball naturally influenced her interest in the sport. She developed her skills through dedicated practice and participated in competitive youth leagues, showing promise as an athlete from an early age.
Her participation in the Jr. NBA League was more than just a pastime—it demonstrated her dedication and skill, teaching her valuable life lessons in teamwork, discipline, and leadership. These formative experiences in basketball laid the groundwork for her future athletic endeavors.
Transition to Rowing
Alyssa is now part of the UCLA Bruins women’s rowing roster and maintains an Instagram account where she identifies herself with the team. This shift from basketball to rowing shows her adaptability and willingness to embrace new challenges.
Rowing at the Division I level requires exceptional physical conditioning, mental toughness, and teamwork. The sport demands early morning practices, intense training sessions, and complete dedication—qualities Alyssa developed through her years in basketball and her family’s emphasis on hard work.
At UCLA, she joins a competitive program with a strong tradition in women’s rowing. The experience will test her abilities while providing opportunities for personal growth and athletic achievement.
Mark Cuban: The Influential Father
Mark Cuban, born July 31, 1958, is an American businessman and television personality with an estimated net worth of $6 billion as of May 2025. His journey from selling garbage bags as a child to becoming a billionaire entrepreneur has profoundly influenced his children’s values.
Cuban made his fortune by selling MicroSolutions for $6 million in 1990 and later selling Broadcast.com to Yahoo for $5.7 billion in 1999. He purchased the Dallas Mavericks for $285 million in 2000 and led the team to an NBA Championship in 2011. His appearance as a main investor on ABC’s “Shark Tank” from 2011 to 2025 made him a household name.
Parenting Philosophy
Cuban and his wife Tiffany aim to instill specific values in their children, including understanding the importance of money despite his current net worth. He’s spoken publicly about not wanting to raise entitled children, ensuring they understand the value of hard work and money.
Cuban implemented strict technology rules for his children, installing Cisco routers with management software to monitor and control their phone and app usage, particularly restricting usage at night. This hands-on approach to parenting reflects his commitment to raising responsible, grounded children despite their privileged circumstances.
Tiffany Stewart: Alyssa’s Mother
Tiffany Stewart is a former advertising executive turned entrepreneur who met Mark Cuban in 1997. She married Mark in 2002, deliberately choosing a small private ceremony in Barbados to avoid media attention.
Tiffany has maintained a low profile throughout her marriage, focusing on family and philanthropy rather than seeking the spotlight. She’s been instrumental in establishing the family’s values-driven approach to parenting, ensuring their children receive a grounded upbringing despite their wealth.
Her influence on Alyssa’s development has been significant, encouraging her daughter’s athletic pursuits while maintaining the importance of education and personal character.
Siblings: Alexis and Jake Cuban
Alexis Sofia Cuban
Alexis Cuban, born in 2003, is Alyssa’s older sister and has become a TikTok personality with more than 380,100 followers who watch her dance videos. She attended Vanderbilt University and worked as a paid intern at Mark Cuban’s Cost Plus Drug Company.
Alexis frequently features her father in her social media content, creating entertaining videos that show their close relationship. Despite her social media presence, she maintains the family’s core values of humility and hard work.
Jake Cuban
Jake Cuban, born in 2010, is the youngest sibling and shows a strong interest in business and finance. Following in his father’s entrepreneurial footsteps, Jake has demonstrated financial acumen from a young age, learning about trading and business concepts.
The three siblings share a close bond, often appearing together at family events and Mavericks games. Their relationship reflects the strong family unit their parents have cultivated.
Privacy and Public Appearances
Alyssa maintains a minimal social media presence, with only a private account and occasional appearances in family-related posts or public events. This preference for privacy aligns with her parents’ deliberate choice to keep their children out of the media spotlight as much as possible.
She has made select public appearances, including attending the 2017 American Music Awards with her father, where she was photographed meeting Jamie Foxx, and the 2017 Nickelodeon Kids’ Choice Awards with her family.
While she doesn’t have active public social media accounts, her father has posted videos of the two of them dancing together on his Instagram and TikTok pages. These glimpses into their relationship reveal a warm, fun-loving father-daughter dynamic.
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Personal Interests Beyond Athletics
Beyond rowing, Alyssa has shown interest in the arts and academics. She plays the violin and engages in artistic pursuits, highlighting a blend of intellectual curiosity and athletic prowess. This well-rounded approach to personal development reflects her parents’ emphasis on education and diverse experiences.
Her interests demonstrate that she’s more than just an athlete—she’s a young woman with varied passions who’s taking advantage of the opportunities her family’s resources provide while maintaining her own identity.
Growing up in Dallas, she’s been a lifelong Mavericks fan. The Cuban children are reported to be big fans of Mavericks players including Dirk Nowitzki, Jason Kidd, Tyson Chandler, and Luka Doncic. These experiences attending professional basketball games contributed to her understanding of dedication, teamwork, and excellence.
Net Worth and Financial Background
Alyssa Cuban’s personal net worth is not publicly disclosed, as she is still a minor and primarily known as Mark Cuban’s daughter. She doesn’t have independent wealth at this stage of her life, but she benefits from her family’s substantial financial resources.
Her father Mark Cuban has an estimated net worth of $6 billion as of May 2025 according to Forbes, making him one of the world’s wealthiest individuals. This financial foundation provides Alyssa with exceptional opportunities for education, athletics, and future endeavors.
However, her family’s approach to wealth is notably practical. Her brother Jake’s entrepreneurial spirit and financial skills demonstrate the kind of financial education the Cuban children receive, which will benefit Alyssa as she grows older and begins managing her own resources.
The family’s emphasis on understanding money’s value—despite their billions—ensures Alyssa won’t grow up entitled or financially irresponsible. She’s learning that wealth is a tool and a responsibility, not just a privilege.
Life at UCLA
At UCLA, Alyssa is experiencing life as a college student and Division I athlete. The university’s location in Los Angeles offers her new experiences beyond Dallas, while the rowing program provides structure and competitive challenges.
She maintains an active Instagram presence related to her UCLA rowing involvement, representing the Bruins with their signature blue and gold colors. Her commitment to the team reflects her dedication to contributing to something larger than herself.
College represents a formative period where she’ll develop independence, build lasting friendships, and discover more about her capabilities both on and off the water. The experience will shape her future in ways that extend far beyond athletics.
Future Prospects
At 18, Alyssa stands at the beginning of her adult life with unlimited possibilities. Whether she continues competing in rowing after college, pursues a career in business like her father, or follows an entirely different path, she has the resources, education, and family support to succeed.
With the values instilled by her parents and the unique opportunities her family provides, Alyssa has the tools to succeed in many areas of life. Her journey reflects a balance between leveraging privilege and earning her own accomplishments.
She may choose to join one of her father’s business ventures, start her own company, pursue athletics professionally, or work in an entirely different field. Regardless of her choice, the discipline learned through competitive sports and the values instilled by her parents will serve her well.
The Cuban Family Values
The Cuban family’s approach to wealth and parenting stands out among billionaire families. They’ve deliberately chosen to raise their children with an understanding of money’s value, the importance of hard work, and the need to contribute meaningfully to society.
Mark Cuban stated he tries to be the same person he was when he was poor, middle class, and rich, rejecting ostentatious displays of wealth like yachts. This consistency has provided his children with stable role models who don’t change based on bank account balances.
The family’s commitment to privacy protects the children from excessive media scrutiny while allowing them to develop their own identities. This approach has enabled Alyssa to pursue her interests without the burden of constant public attention.
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Frequently Asked Questions About Alyssa Cuban
1. Who is Alyssa Cuban?
Alyssa Cuban is the middle child of billionaire entrepreneur Mark Cuban and his wife Tiffany Stewart. She’s currently a student-athlete at UCLA, competing on the women’s rowing team. Born on January 11, 2006, she grew up in Dallas and attended the prestigious Hockaday School before committing to UCLA.
2. What sport does Alyssa Cuban play?
Alyssa currently competes in rowing for UCLA’s women’s team. She previously played basketball in her younger years and competed in the Jr. NBA League before transitioning to rowing during her high school years at Hockaday School.
3. How old is Alyssa Cuban?
Alyssa Cuban was born on January 11, 2006, making her 18 years old as of 2024. She’s the middle child in the Cuban family, with an older sister Alexis (born 2003) and younger brother Jake (born 2010).
4. What is Alyssa Cuban’s net worth?
Alyssa doesn’t have an independent net worth, as she’s currently a college student. However, her father Mark Cuban has an estimated net worth of $6 billion as of 2025. The family provides her with financial support while teaching her the value of money and hard work.
5. Is Alyssa Cuban active on social media?
Alyssa maintains a relatively private social media presence. She has a personal Instagram account related to her UCLA rowing activities but keeps most of her accounts private. She occasionally appears in her father’s social media posts and in her sister Alexis’s TikTok videos, but generally prefers to stay out of the public spotlight.
Final Thoughts
Alyssa Cuban represents a new generation of children born into extreme wealth who are being raised with values that prioritize character over privilege. Her journey from basketball player to collegiate rower demonstrates her willingness to challenge herself and pursue excellence on her own terms.
She’s building her own identity separate from her famous father’s shadow, choosing a sport he didn’t play professionally and attending a university across the country from her hometown. These choices reflect independence and self-direction that will serve her well throughout life.
As she continues her education at UCLA and competes for the Bruins, Alyssa is writing her own story—one that honors her family’s values while carving out her unique path. Her future remains wide open, limited only by her own ambitions and efforts. With the foundation her parents have provided and the discipline she’s developing through competitive athletics, there’s every reason to believe her best accomplishments are still ahead of her.
